Abu Camp is famous for its elephant rehabilitation programme, which focuses on elephant conservation, raising awareness for the plight of the species and supporting meaningful scientific research projects. Abu provides the opportunity to interact and spend time walking with the Abu Herd, gaining a deeper connection with the individual members of the herd as you see the African bush through their eyes. The programme aims to reintroduce elephants who have been orphaned, injured or rescued from captivity back into the wild; several elephants have been successfully reintroduced into the wild, some of which have remained in the area.